On July 15th, the Toronto Professional Chapter held an outdoor, interactive Member Learning (ML) session that threw participants into the world of a field researcher in Ghana.
Their mission: to solve the problem of gaps in data and understanding, and ultimately come up with a design that will support farmers in scaling up their business to improve their bottom line profits. Each individual was assigned a role and stayed very true to character albeit the occasional break to laugh! Through visits with an ostrich egg farmer, a premium vegetable producer, a wine maker, a reluctant coconut farmer, and others, research teams learned more and more about the need to for farmers to keep stable financial records to display their business potential to investors. At the end, each research team came up with carefully planned solution based on the principles of human centered design.
Thank you all for attending!